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In 1983, the world was introduced to He-Man and the Masters of the Universe. What followed was a cultural sensation that changed the landscape of children's entertainment forever! Join Mattel and Dark Horse in this comprehensive retrospective chronicling He-Man's decades-long epic journey from toy, to television, to film, to a true pop culture phenomenon!
- Sales Rank: #93648 in Books
- Color: Multi-colored
- Brand: Dark Horse Comics
- Published on: 2015-04-28
- Released on: 2015-04-28
- Original language: English
- Number of items: 1
- Dimensions: 12.31" h x 1.25" w x 9.28" l, 4.67 pounds
- Binding: Hardcover
- 320 pages
- For Eternia! In 1982, the world was introduced to He-Man and the Masters of the Universe. What followed was a cultural sensation that changed the landscape of children's entertainment forever!
- This Art of He-Man and the Masters of the Universe Hardcover Book is definitely a must-have for any Masters of the Universe fan! Join Mattel and Dark Horse in this comprehensive retrospective chronicling He-Man's decades-long epic journey from toy, to television, to film, to a true pop culture phenomenon! This beautiful hardcover collects over 30 years of behind-the-scenes material, lore, and classic art!
- Includes rarely seen images of concept sketches, prototypes, and more from Mattel's archives! Features beautifully restored art from master illustrator Earl Norem - celebrated artist of He-Man's most memorable images! Made in close cooperation with Mattel and He-Man historians!
- The first official Masters of the Universe art book ever! Full color, with 320 pages.
- The hardcover book measures approximately 12-inches wide x 9-inches tall. Ages 15 and up.
About the Author
Tim Seeley is one of those "slash" people...a writer-slash-artist. He has drawn a number of different comic book series including G.I Joe, Halloween, WildC.A.T.s and Ex Sanguine. His writing work includes the New York Times best-selling Hack/Slash, Witchblade, Batman Eternal and the critically acclaimed Revival. He resides in Chicago, Illinois with his wife, Gina. He works at our Star Studios where he is never far from his 80s action figure collection. The author lives in Chicago, IL..
Most helpful customer reviews
29 of 31 people found the following review helpful.
Nostalgic collection
By Parka
[[VIDEOID:c7a8ecb87b58bfca71c22c68039e2c1]]As a kid, I watched and followed He-Man with enthusiam. That was many years ago and the only characters I could remember today are He-Man and Skeletor. Going through this book is therefore a nostalgic experience. Not just that, it also introduces me to a world of MOTU that I never knew.
The Art of He-Man and the Masters of the Universe is an artbook that looks at the art and design for the animation, comics and toys. Instead of photos of toys and their packaging boxes, you'll be looking at the character designs and packaging art.
There are interviews with many of the creators, such as with Emiliano Santalucia, Joshua Van Pelt and James Eatock, founders of the Power and the Honor Foundation, writer of many MOTU minicomics Steven Grant, illustrator and animator Larry Houston, writer Paul Dini, illustrator Earl Norem, concept artist William Stout, designer David Wolfram and many more. It's interesting to find out how the toys, comics and animation are made, the conceptualisation that went behind, and the creative process used to maintain the series.
The first chapter starts with the business side of making toys to appeal to young boys. It's enlightening to read about the methodology and thinking that goes into toy design, or creating a character that boys can look up to, and eventually buy. There are several notes and internal memos from the Mattel Male Action Team that outlines how they should develop this particular toy market. The book covers not just the creative side but also the business side.
As for the artworks, you'll get to see storyboards, animation cels, including a piece of plastic with He-man and Skeletor that you can overlay onto the background art, toy posters from Mattel, comic covers, designs for the character, background, toys, maps and unused concepts such as toys and characters that never got made.
Personally, I've only watched the animation and don't read the comics or collect the toys, so the bulk of the content in this book are new to me. The artworks are fantastic. There are sketches as well as those fully painted pieces. There's even an illustration by movie poster master artist Drew Struzan.
The latter part of the book covers the relaunch of the toy line and animation from 2000 onwards. Again, it's quite interesting to see the modern take on the classic characters with the current visual styles of comics and animation.
This 320-page hardcover is a wonderful collection of pop culture. Highly recommended to all fans of He-Man and MOTU.
(See more pictures of the book on my blog. Just visit my Amazon profile for the link.)
19 of 21 people found the following review helpful.
An impressive collection.
By MOTU Review
The Art of He-Man and the Masters of the Universe (2015) was published by Dark Horse Comics in collaboration with The Power and Honor Foundation. It features copy by Tim Seeley, Steve Seeley, and James Eatock. With over 300 color pages, this is quite a book: it covers nearly 35 years, from the seminal 1980 toy concepts all the way up through DC’s current run of comics and beyond.
Arranged topically rather than strictly chronologically, this book provides the broad strokes of the art. If you’re looking for a history of the franchise, you won’t find it here. And while The Art of He-Man and the Masters of the Universe isn’t comprehensive on any of its subjects, it does provide a representative sampling of everything.
The first two chapters cover the classic toy line, and the Mattel design memos and proto-versions of the characters are some of the most interesting parts of the entire book (How about that unproduced “Ball Buster” vehicle? Man, I miss the ’80s). There’s plenty of art here that was featured on the toy packaging, but no pictures of the toys in the packages or in the stores, so if you were hoping for that, caveat emptor.
Chapter 3 covers the minicomics. If, like me, you still have all yours, this section might not do a whole lot for you (and remember the minicomic collection is coming out in November). I don’t mean to nitpick, but there’s a pretty glaring error on p. 73, where a page from “The Search for Keldor” has a caption about “The Ultimate Battleground.”
From there, the book moves to Filmation, where the highlights are the storyboards and some interesting developmental designs for She-Ra (who has token representation throughout the book) and Hordak. It also comes with a little He-Man/Skeletor cel you can take out, which is cool.
Chapter 5 encompasses the ’80s comics, books, and magazines. There’s a fantastic collection of Earl Norem’s amazing paintings here, plus some pages from the unreleased Star #14, where He-Man’s wearing the Dolph costume and “Grayskull” is misspelled.
The most notable part of Chapter 6, which covers the live-action movie, is the design concepts by Ralph McQuarrie (of Star Wars fame). I’ve complained about William Stout’s designs for the movie, but holy smokes, this McQuarrie stuff is horrendous. Remember kids, no matter how bad things get, it could always be worse!
Chapter 7 covers New Adventures. Boo. The amazing, horrific highlight here is that before NA was produced, there was a “military pitch called H.E.M.A.N.” where He-Man “joined the US Army.” Remember, kids, it could always be worse!
The book moves on to cover the 200X series, featuring a lot of art you’re probably familiar with plus designs for new characters that weren’t used (none of them were missed), and then to MOTU Classics. This latter chapter feels less about the art and more about shilling the figures, although it redeems itself somewhat with the maps and diagrams.
The last chapter briefly covers the He-Man app game, He-Man’s Facebook page (the two most wasted pages in the book), and the current run of DC comics. It concludes with some techy and off-putting designs of indeterminate purpose (New New Adventures, anybody?), including a Battle Cat who can change into a person. Remember, kids, it can always get worse!
The book also includes a number of interviews interspersed throughout. Some are interesting, but others are just not good (minicomic writer Steven Grant: “I didn’t pay attention, I didn’t think about it, I don’t know, I can’t remember”).
In all, I could have done with more ’80s stuff and less new stuff (it’s about a 2:1 ratio as it stands), but you can’t please everybody, and I really can’t complain too much. And while there’s a little too much marketing and pandering at times in the last 100 pages, this is a very impressive collection.
Unless you’re the most hardcore of collectors, there’s likely a decent amount of stuff here that you haven’t seen before, and both the familiar and the unfamiliar make The Art of He-Man and the Masters of the Universe well worthwhile for anyone who still holds a passion for He-Man.
11 of 12 people found the following review helpful.
I Have the Power!
By T. San Fillippo
I was an '80s kid, but the MOTU wasn't really my thing back then. I had four figures and Battlecat - that's it. I remember seeing a few cartoon episodes, but it was banned from the house because my dad thought it was nothing more than a marketing ploy. And he might have been right. :/
But at nearly 40 years old, I'm a marketing communications professional who has a strong sense of design and an appreciation for nostalgia.
So while I have no real interest in collecting the MOTU toys or other items, I was curious about both the design of the book and the historical development of the brand.
After cracking the book open I was immediately drawn in - vivid colors, heavy weighted paper, a clean layout, and a few design emblelishments (such as the almost obligatory animation cell) but nothing too excessive or gimmicky.
Strictly speaking, we're talking about an art book about He-Man. This is neither good nor bad, but you shouldn't expect many photos of action figures or product displays at bygone toy stores.
In contrast, what you will find is a well written historical perspective of the toy line backed with many images of virgin box art, preproduction and other marketing illustrations and a lengthy discussion of both the mini comics and the newsstand series. There's also a chapter devoted to the film's preproduction work and an adequate look at the later iterations of the brand.
Would a die hard fan want more? Probably, but the book more than met my expectations. It was well done and provided an opportunity to appreciate one of the '80s most popular toy lines a little more.
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