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Customer Acquisition: 465 Ways to Gain and Retain, by Amanda Bracks
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Book by Bracks, Amanda
- Sales Rank: #3025642 in Books
- Brand: Brand: Xlibris Corporation
- Published on: 2012-06-21
- Original language: English
- Number of items: 1
- Dimensions: 9.02" h x .54" w x 5.98" l, .77 pounds
- Binding: Paperback
- 236 pages
- Used Book in Good Condition
Most helpful customer reviews
0 of 0 people found the following review helpful.
A great read!
By Gerard Spriet
This is an excellent book for anyone in fitness sales and should be read by all gym owners, operators, irregardless of whether they have a sales role . There are so many wonderful point and ideas to help grow your business. I'm grateful Amanda wrote this book and I must also mention that it's written in a simple easy writing, no techno jargon, a great read.
1 of 2 people found the following review helpful.
Customer Acquisition made easy
By Alain
One of the challenges facing my business/industry are rising marketing costs coupled with more and more competition. I purchased this book looking for any new insights,tips and tools that I am not utilising to generate low cost leads and ultimatley new customers.
I was anticipating another 'corporate consultant' academic approach. Wow was I wrong. What I found was a lucid, candid and simplified approach with so many real life examples, clues and tips. All I needed to do was select the ones relevant to me and begin.
I was so impressed with the style and content that I arranged for Amanda to speak at our Franchise Conference and present some of the ideas in her book. Needless to say all my franchisees now have a copy and most have already begun introducing some new customer acquisition strategies that have already added to sales.
Lead Generation and Alliances are just another string in the bow and thanks to Amanda we've now added this.
If you are looking for ways to improve yor customer acquisition and don't know where to begin then read this book. Within half an hour your mind will be racing with new ideas for your business. This $13 investment has already made me thousands.
1 of 2 people found the following review helpful.
How my team can boost sales
By Jamie
This book is an incredible resource for health club operators, their managers, sales team and trainers. There's a couple of problems that this book helps: 1. The owners don't have a clear agenda of all the things that they can do to boost sales and 2. The team don't get "what to do, when to do it, and how to do it". This book solves that problem. It is a marketer's, sales manager's and sales-person's book of ideas. Each should buy their own.
Amanda is very rare in that she has skills in both marketing (lead generation) and sales (lead conversion). Too many books on marketing pay no attention to sales and vice versa. Also, unlike many pros, she is a constant student, reading a book a week. This book puts it all together.
Highly recommended!
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